2024.9.14 LORO Osaka store opened

The store has been in operation in Aoyama, Tokyo for five years.
Although we are a little confused by the rapid pace of change in the times, we have been carefully taking one step at a time, engaging in daily dialogue with the delicate product that is jewelry. And this autumn, we will open our second store, marking another new step for us.

The store will be based in the Agriculture and Forestry Hall in Minamisenba, Osaka. The store will be located in a building constructed in 1930 that is a registered tangible cultural property, and the design was entrusted to architect Koichi Futamata, who also designed the Aoyama store.
Based on the concept of "inside the heart" of director Mihiro Sugawara, we paid homage to the historic modern architecture and valued coexistence with the culture and architecture of the area, creating a new space that harmonizes the worldviews of both "LORO" and "1117".

Looking into the store from the outside, it is difficult to look directly at the products, and the dignified and quiet façade makes it hard to imagine a jewelry store at first glance. We intentionally invited people into the space without preconceived ideas and wanted them to approach the jewelry with a "neutral" feeling, which is in keeping with the concept of our two brands.

In stark contrast to the tense entrance, a large 5m pine table stands inside the store, inviting you to an extraordinary experience while feeling the warmth of the wood and a sense of security. The large glass wall in the middle of the store that divides the store into two gives meaning to the action of "stepping in" and plays the role of gently pushing you into each space with a changing scene. As with the Aoyama store, we hope to develop this into a place where customers who visit can choose jewelry with a sense of comfort amidst the excitement, and then return to their daily lives with a renewed sense of positivity.